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July 29, 2019

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Do you propose selling the same product at different price points? If so, how do you propose doing that. Or are you saying we should have different products at different price points.

Good question. I am saying that we should have different products at different price points.

I realize this isn't really what your article is about, but there is no way that 35K is middle class. You wouldn't be able to pay for most apartment rents on that income. Maybe the middle class wouldn't be disappearing if they adjusted the range.

Dollar General sells inexpensive toys (arts & crafts), many of which are knock-offs of the same overpriced toy sold at other stores. I guess it's easier to have different priced products at different stores, but if everything is purchased through Amazon it's harder to segment.

I think there is still plenty of room for the $20-$30 blockbuster toy that becomes a favorite of a generation - if not a classic.

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