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August 6, 2018

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Important that everyone focus on maximizing Q4 sales.
From NPD's May 7th data release... "Among U.S. consumers who purchased a toy, game, or arts/crafts product from Toys‟R”Us or Babies‟R”Us for someone in the last month, the majority (56 percent) did so to give to someone immediately, according to a poll conducted by next generation polling and data mining company CivicScience, on behalf of NPD. Of those remaining, 12 percent made purchases to give by June; 10 percent between July and September; and 22 percent did so to give in October or later."

Thank you for the quote from NPD. I double checked just to be sure and it was issued on May 8 which means the month referenced was April. That was very early in the markdown process when discounts were light compared to the heavy discounting that took place later. It was in the later months, when deep discounting was taking place, that people got serious and began buying Christmas gifts at 50% discounts.

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