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« A Look Inside a 19th Century Toy Store | Main | The New Toy Landscape Begins to Emerge; Some Thoughts »

August 30, 2018

Comments

FFP works on some items. However, it has not been as successful in Toys as it has been in other consumer products, such as electronics. I speak from experience using FFP for toys on Amazon.
Why? Because most toys are purchased as a gift for a child. Opening a wrapped package to find a brown box isn't nearly as exciting as opening a wrapped package with graphics showing what's in the box. Probably the worst category for FFP is arts and crafts. Put all the contents of a craft kit in a brown box and then open it - what does the collection of parts and pieces convey? Living in Seattle, I am always asking my vendors to reduce wasteful packaging - but somewhere between FFP's brown boxes and over packaging with too much foam and zip ties there is a happy medium. Maybe a brown box with a picture of the item on a label on the box.

Very interesting information. Thank you for sharing.

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