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July 5, 2018

Comments

Absolutely re your point about aunts. My market research partner and I have conducted a 2018 national survey of PANKs (Professional Aunts No Kids) and will be sharing our findings in the coming weeks. This is updated data from the 2012 Power of the PANK study I partnered on with Weber Shandwick where found PANKs spend $387 per niece and nephews, per year. And 76% spend over $500 per niece and nephew. Just wait for our new data! We are also conducting deeper-dive studies for toy companies and related industry companies who have a desire for more specific insights. - Melanie Notkin @SavvyAuntie

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