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May 30, 2018

Comments

The Specialty Retailer will have to sacrifice their margins if they carry the Mattel Line otherwise they will look foolish with a 50% margin and Walmart and the other Boxes out at a 34% margin or lower.A customer seeing the higher prices will naturally think the whole store is overpriced and they will actually lose business by carrying Mattel.

If it is a store within a store--who owns the product, Mattel or the retailer? If Mattel, prices can be competitively low.

If they get enough retailers they can create a line of specialty retailers packaging and slightly different configurations. We did that at Sportfun for years and it was good for both specialty and discount

Andrew

Very interesting...

We, at Imagician Playthings have started doing the same as this means we focusing on 65% of the potential. We have a comprehensive portfolio of multiple categories at aggressive price points that give the speciality retailer the confidence of quicker sell through.

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