« The View from Nuremberg's Spielwarenmesse Toy Show | Main | Does Bricks and Mortar Retail Really Need to Be Entertaining to Succeed? »

February 4, 2018

Comments

Having just arrived home from Nuremberg, I too still have that Spielwarenmesse "glow". For me, I think most mass merchants are so enraptured with licensed toys that they forget about the rest of the market. Not every customer is interested in the newest hot license or TV-promoted plaything. Some customers simply want quality, well-designed toys that need no licensed character to make it fun. That's what makes Spielwarenmesse so special.

Variety doesn't necessarily require more space, it just requires the courage to take the path less traveled.

Well written and a challenge for us independent toy stores to search out truly unique toys so we continue to surprise and charm our customers.

welcome to check our website www.mktoys.com ,and contact me sophia(swang@mktoys.com) for more new items .Everyday we will present the new items in our best which is the designed by the local designer and factory .Not licensed but some of them are reall unique with good qualtiy .

Very well put and a genuine reaction to a toy fair.

Ryanlhamilton

Well said indeed! The innovation (and the booth artistry) in Nuremberg always far outshines NY in my book. It's also amazing to see booths that are bigger than anything you would see in NY, but that are for brands we never see in the US. As usual, I left inspired and excited for Toy Far in NY!

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