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May 1, 2017



What will than happen with traditional toys, such as wooden toys?

Ronald Mannak

@Slavica I believe wooden toys will continue to exist as a niche product. It is likely that simple electronic toys will be replaced first by high-end electronic toys and that the high-end electronic toys will continue to eat market share from non-electronic toys after that.

I expect the transformation to be similar to how the first victim of the iPad and iPhone was Leapfrog (and not wooden toy companies, for example).Leapfrog was high-tech but not high-end technology like the iPad was.


Ronald, your views on the future of toys is interesting, yet I ask you a simple question: Will there be a need for the brick and mortar toy store? I believe there will always be a need, children both young and old enjoy the interaction with their toys. As an example, I grew up with GI Joe's, over time the full size GI Joe action figures were eliminated completely, except for the 4" action figures, as a matter of fact, many action figures started to be produced in the 4" size, yet these sizes, although still produced, are not as popular as the 6" to 8" action figures; the reason is simple, whether young or old, it is a lot more fun/enjoyable to hold a 6" - 8" figure that has articulation, accessories, etc. not only easier to handle, but visually attractive.

What are your thoughts?

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