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February 16, 2017


Laura Barta

I'm sure it helps employee motivation to be working on fun stuff like toys, but I'm guessing that their clear and guiding mission works wonders as well. There's something very motivating about a clear mission and strategy.

Kid Kraft is a wonderful brand and has a classic yet modern look. I am a small specialty Toy Retailer in the deep south that has carried, and promoted Kid Kraft. They are now focused on their "world-wide" vision and not a local vision any longer which is unfortunate because although, Costco and Amazon certainly have their place, Specialty stores where the customer wants to feel, touch and see how their child interacts with the product has its place too. I really hate that they won't allow "us small stores" to carry their products any longer. I wish them all the luck.
Jennifer Kincaid
Owner Treehouse Toys
Oxford, Mississippi

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