« Mail Order Monkeys; Comic Book Ads From the Mid - 20th Century | Main | 7 Foot Toy Rocket Firing, Nuclear Sub; And You Thought Toy Guns Were Bad »

July 17, 2015


Adam Borton

I think this is spot on. Hasbro are clearly adapting to the changes in the world and going towards them, rather than staying stuck in their ways. Great article.


I totally agree with Adam.
And fantastic read Richard.

Richard Heayes

Hasbro could have invested in the factories it owned with digital printing, rapid manufacturing etc but it is now an entertainment business not a toy / game manufacturing business. Cartamundi on the other hand are experts in innovative manufacturing. Hasbro can get on with building the brand play experiences and Cartamundi can build and invent new ways to MAKE those a reality. I think it's a smart move for both parties.

MichelJoy DelRe

What a BRILLIANT move, on HASBRO's part! "With 3D Printing, 3D scanning as well as the desire consumers have for personalization; traditional manufacturing is batter up for disruptive change." When your company has visionary leaders who see what is shaping the future, making strategic changes is the definition of a GOOD company going to GREAT!


The Game Crafter has been offering print-on-demand board games since 2009. It started as a crazy idea and now we have a full product line that includes over 70 custom printable items and over 820 game pieces and parts.

No order minimums. Buy 1 copy of your game or as many as you need. Made in the USA. Shipped within a couple weeks instead of a couple months.

In 2014, we made over 80,000 custom board games for people around the world. On-demand manufacturing can work for board games. The world is definitely moving towards more personalized products and we are trying to set the bar and show what's possible with on-demand board game manufacturing.


Mark Heyman

Totally forward thinking....diversifying some of their fixed infrastructure costs and re-allocating CAPEX to concentrate on the future and what that holds in store for all of us in this market segment..

Mike Grant

HAS pitches this as innovative and forward-thinking, but really they were about the last major toy company to own bot the IP and the manufacturing - particularly in developed (expensive) countries. Mattel and others traded physical manufacturing assets for IP properties and rights a decade or more ago. (Perhaps the asset-less models of Uber and others woke HAS up.)
I always held HAS in high regard for continuing to make some products in the US, and I am pleased that they will continue to outsource its production to its former facility - at least until the contracted period runs out.
Tavis @ Game Crafter: Good for you! I get a number of inquiries about US manufacturing (I make wooden toys at Pure Play Toys), and I now know where to send those interested in making smaller production run games.

Howard McAuliffe


Great read, as usual, it certainly got me thinking. It occurred to me that manufacturing is somewhat of a commodity, and is very competitive. It makes sense that they bring in that capital and redeploy towards building their brands and intellectual property which, as you say, are nimble and I would imagine far more profitable.

Manufacturing can be disrupted in many ways including 3D printing. However, most likely we will see a shift in traditional manufacturing to lower cost countries from China before 3D printing is a major force. I am seeing this now, since I deal in low cost toys which are very labor and price sensitive. This movement will only grow, and be more competition for their factories in the US and Europe. It makes perfect sense that they are outsourcing this to a company who can take the risk and follow the changes in manufacturing over the next century.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)

TWM_Home of the friday blog_200x400