Interactive toys, which are electronic toys that can directly play with a child, either via movement or speaking to them, such as WowWee robots, have becoming more commonplace amongst toy makers as demand for these products has risen. While many of these products are largely aimed purely at entertainment, new introductions suggest that there could be a new direction for these products. 2016 introductions like Mattel's Fisher-Price Think & Learn Code-a-pillar and Spin Master's Meccano MeccaNoid G15, as well as LEGO's recent CES introduction of the BOOST building set, all encourage children to develop code for a toy that plays with them. The combination of an interactive smart toy with tools for educational improvement may soon become the norm, as they may finally be able to bridge the gap between keeping children interested in both playing with and learning from their toys.
Source: Euromonitor International
Note: STEAM sales include games and puzzles, construction, arts and crafts, scientific/educational, and select pre-school toy brands