As I explore in our "Experiential Licensing: Consumer Fundamentals Falling into Place" Global Briefing, today's consumers are increasingly redefining their values and priorities, leading to the birth of a new consumerism. "Experiencing is everything" phenomenon is driving growth in sports/music licensing and theme parks/themed travel. Thus, themed flights/holidays, themed hotels and cruises enjoy growing popularity. This trend also presents many opportunities across a wide range of industries including, Travel, Apparel and Footwear, Toys and Games, Consumer Electronics, Personal Accessories and, Home and Garden.
Euromonitor International estimates that while the combined value of industries that offer potential for licensing amounts to almost US$7 trillion globally, arguably the most licensable categories within these industries generate as much as US$3.5 trillion in combined overall global retail sales.
The following categories could debatably be among the most important for licensing across the fast moving consumer goods (FMCG) industries: Packaged Food (Breakfast Cereals, Ice Cream, Dairy, Confectionery, Biscuits and Snack Bars, Cakes, Soup, Pasta, Sweet and Savoury Snacks), Apparel (Childrenswear, Children's Footwear, Menswear, Womenswear, Apparel Accessories), Soft Drinks (Juice, Bottled Water), Home and Garden (Home Textiles, Lighting, Dining, Kitchen), Beauty and Personal Care (Baby and Child-specific Products, Oral Care, Bath and Shower, Colour Cosmetics, Lip Products), Toys and Games (Traditional Toys and Games), Consumer Health (Wound Care, Vitamins and Dietary Supplements) and Personal Accessories (Bags and Luggage, Writing Instruments, Watches).
Size of the Prize, Total Market Sizes, World, Value, RSP, US$ million, Current prices, 2015