Laurie Peterson founded Build & Imagine after noticing that the kind of play experiences she loved as a child (involving building and problem solving) were not well reflected in the “girls” section of the toy store. Laurie’s line of magnetic building sets, known as “StoryWalls”, feature adventurous female characters and rich narrative details.
Build & Imagine StoryWalls were honored with numerous awards including a Parents’ Choice Gold Award and Dr. Toy’s Best Classic Award for re-imagining the classic dollhouse as a building toy.
Oakland, CA (February 8, 2016) – “I was putting the key in my front door after a run when I felt something soft brush up against my leg. I glanced down and saw an adorable fluffy white cat with black splotches looking up at me and purring,” recalled Laurie Peterson, Founder and CEO of Build & Imagine toys. “As I opened the door he hopped right inside and quickly made himself at home despite the protests of our rescued mutt Bruiser.”