2014 will mark the 10th anniversary of Creative Factor at Toy Fair – a drop-in learning center for inventors and designers hosted by the Toy Industry Association (TIA) and Brett Klisch of Drink Preservers LLC.
The free Creative Factor classes, panels and demonstrations provide Toy Fair’s creative entrepreneurs with a forum to exchange ideas and learn about bringing new concepts and products to market. This year’s sessions will cover a range of topics, including: alternate uses of 3D printing for toy production, managing a successful Kickstarter campaign, navigating new U.S. patent laws, and how to successfully market new products.
Read on for the entire Creative Factor event schedule. All sessions will be held in Booth 4872 on the show floor:
SUNDAY, FEBRUARY 16
How to Create Effective Ads that Sell Your Toys (1 p.m.)
Graham Halky - With 30 years of experience in licensing and toys, Graham will talk about inexpensive ways to create successful headlines for your consumer ads and getting the right image to sell your product.
Diane Cricchio - Owner of the production company TimeLine Video, Diane Cricchio will discuss the importance of motivating potential buyers through direct response advertising. She will explain how DRA gives you the power to market your product directly to the consumer.
Vicky Accardo - Owner of Beat The Clock Corporate Communications, Vicky will talk about a new trend in web based advertising - how to create and test your product commercials and track the results, showing you details about your target market you can use.
Resourcing Overseas (3 p.m.)
Charles Berzon of ProSource Global will present an in-depth and practical discussion of overseas manufacturing. Charles will address the mechanics, successes and pitfalls of sourcing, factory qualification, production, quality control, logistics, intellectual property protection, and more. A Q&A will follow.