Its nice to report some good news (at least for toy companies). Fandango, the company that sells you movie tickets are going to start selling you toys and collectibles this April. The toy industry has lost a number of toy retailers over the last year or so. Sports Authority, Gordmans, Sports Chalet, Marbles The Brain Store are all gone. Now, we have one in the win column.
I have long wondered why movie theaters have not sold movie related toys. Watch a Broadway play or a touring company and you can buy music (if its a musical), shirts, hats, etc. Go to a concert and you can purchase similar memorabilia.
That's why I think that Fandango is going to be the cutting edge of movie theaters carrying Frozen dolls or Transformers action figures in the lobby while the movie is being shown. In fact, a smart distributor could put together a guaranteed program that will leave theatre A clean and move the merchandise on to theater B and so on.