You have to hand it to Mattel and its American Girl brand for daring to offer boys and girls a chance to play with an American Girl doll who is actually an American Boy. His name is Logan Everett and he is a drummer who lives in Nashville (hence the t-shirt that says "Play Loud").
He is coming out in conjunction with a girl named Tenney Grant (are people really giving girls names like Tenney and is Tenney actually a name?). Tenney is trying to break into show business and Logan is her drummer.
Sounds a lot like what an aspirational tween girl would like. What about boys? Well, we'l have to see.
Whatever your thoughts, when a major toy company like Mattel goes gender neutral in its doll line you know that gender neutral isn't going away any time soon.