Asia Pacific was the top region in the world in terms of disposable income and expenditure growth during the period of 2011-2016. While Asia evolves as the global leader in population, production and consumption, manufacturers across many industries are looking into ways to increase sales and market share in the region. As I also explore in Euromonitor International’s "Licensing Cross-industry Potential Presents Untapped Opportunities", licensing is a key area offering many opportunities. Euromonitor International has identified five major trends in character licensing which could help the industry to understand this key region that is on many companies' radar in their global expansion strategy.
Asia Child Population by Age Group and Gender, '000s, 2010-2030
Source: Euromonitor International