The UK remains one of the few European territories to have its own dedicated toy trade show. The event went through a difficult phase a few years ago, after the show relocated to the unpopular ExCeL venue in the east end of London in 2001 (long before the Olympics rejuvenated the area).
Thankfully, four years ago, the organisers were able to move the show back to the venue which many consider to be its spiritual home, Olympia. Since the return, the show has been re-energised, and each year since has seen an increase in both visitors and exhibitors. This year’s the UK Toy Fair
celebrated its diamond anniversary – and let’s face it, 60 years is certainly no mean feat for a trade show in the current trading climate.
The general consensus was that this year’s UK Toy Fair was a very good show indeed. It’s an intense experience, as the show takes place over only three days. This means a packed schedule of back-to-back meetings, along with numerous snatched conversations in the aisles in between, plus of course
the essential post-show evening networking. The fact I ended up with a croak where a voice should be was hardly surprising. But, without a shadow of a doubt, it was all worth it.