"We can’t afford inventor royalty, nor inventive features in our products."
Wow! This is an approximate quote from an executive of one of the largest US toy companies. From yesterday.
That sends a shiver up my spine, not surprisingly. Margins won’t allow for inventor royalties and therefore won’t allow the incorporation of those inventive features in new toys hitting the shelves.
I don't see how that will result in better product. I don’t see the net benefit to the consumer or to society in that mentality. What is the force behind this change in policy? It is the retailers - and not all of them, just a very few.