Fresh new ideas, innovation, and inventions are not just the province of tangible products. Facebook, Twitter, and the repackaged sub-prime mortgages that nearly sunk our economy are all examples of less tangible invention and innovation.
In the toy industry a number of examples of marketing innovation are worth noting. No doubt there are many more than I will lay out here.
The advent of TV advertising and the beginning of licensing with Daniel Boone long ago were huge toy marketing innovations.