PlayCon_Global-Toy-News-Banner-160x440_v2.030418.Final as of 020718.

GAMA Trade Show
March 12-16, 2018
Reno, Nevada

Japan Licensing Expo
April 25-27, 2018
Tokyo, Japan

PlayCon 2018
May 8-9, 2018
San Francisco, California

ASTRA's Marketplace & Academy
June 10-13, 2018
Las Vegas, Nevada

E3 Expo
June 12-14, 2018
Los Angeles, California

« The Need for Beautiful Toys | Main | “It’s Time to Light the Lights” - Spotlight on Bonnie Erickson »

March 9, 2018


Hi Richard, this will totally change Toy Product development. No longer will you plan for a 4ft planogram that you had a hope of getting at TRU. Product lines will have less price points, less variety and as a result less choice. I think the Toy Market will shrink as a result and all the slack will not be taken up by the big three. The biggest winners could be specialty stores (those that remain!).

Hasbro, Mattel, Jakks, & LEGO... all suffering from the TRU disaster. Good!!! These companies don't want anything to do with small stores, and now their darling is folding. I hope Walmart decides to cut back on them too, then maybe they'll be interested in selling to the little guys again!

Truly a sad day for the entire Toys R Us family and all those in the industry. Yes, back in the day as a rep you knew that you had a decent chance of getting a smaller sized manufacturer placement with TRU. They supported the industry, and of course the industry supported them. Situation not good for anyone at all.

It is a very sad time for the toy industry indeed. I remember in my childhood that TRU was the best store in the world. The sad thing is when I had my own children 8 years ago, and made multiple shopping trips to Babies "r Us and Toys "r Us, I was always angered and disappointed with the lack of service. The employees of TRU simply just didn't care. As a customer, if you can show me some respect, I'm not going to shop with you, period. But I often find this at retail these days. Sad.

Stupidity......arrogance.......failure to hire "toy" people. Could of and should of been the Amazon of toys 15 years ago .

HI Richard,

Very thoughtful article. It is truly sad and an end of an era. I grew up as a "Toys R Us Kid" in a multitude of ways. My Dad called on Toys R Us at Dolly for decades and often referred to them as "family." Business is tough for all, but the memories will endure. Cheers, Carolyn

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)