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HKTDC Hong Kong Toys & Games Fair
January 8-11, 2018
Hong Kong

Spielwarenmesse Nürnberg: International Toy Fair
January 31 - Feb 4, 2017, 2018
Nuremberg

TIA | Toy Fair New York
February 17-20, 2018
New York City, New York

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March 11-13, 2018
Las Vegas, Nevada

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March 12-16, 2018
Reno, Nevada

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April 25-27, 2018
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May 8-9, 2018
San Francisco, California

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June 10-13, 2018
Las Vegas, Nevada

E3 Expo
June 12-14, 2018
Los Angeles, California

« Fashion Angels; the Global Toy News Interview | Main | Dowst Brothers; Toy Companies That No Longer Exist »

December 16, 2017

Comments

Richard

I agree the industry has gone totally overboard with new character releases, but I honestly feel this has a silver lining. i.e. it's a brutally effective test-bed in which only the very best characters are going to shine through.

Even better, there's a way to avoid this harsh situation yet still succeed. The principle is to only ever deal with licensed properties that have been proven in print and other media FIRST. For example 'Garfield', which was proven over a long period as a newspaper cartoon strip despite being terribly badly drawn in its early days. It certainly didn't start as a movie with all the risk that entails.

In other words the secret is PATIENCE - test new characters at low cost and low risk in slower media. This is viewed with horror by the 'want it now' generation who want to jump straight to a movie. But in my view, if so few are prepared to be patient, there's far less competition and cost for those of us who are prepared to put the time in.

Jonathan

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