A mystery box is like a monthly Christmas gift - but to yourself.
Riding on the heels of the group buy phenomenon of 2010, subscription boxes have become extremely popular for many a toy collector, hobbyist, cosmetic junkie, food lover, wine enthusiast and even craft addicts. If you have a niche interest, chances are there’s a subscription box service out there to match your passion! With just a quick internet search, you can find a subscription box service which will deliver to your doorstep, tailored to your preferences.
Subscription boxes are based on based on convenience or mystery:
In this time-strapped market full of overworked, weary and unmotivated people, convenience boxes are ever-popular as a means of receiving repeat purchases on a scheduled basis. For example, a busy mother may receive a weekly grocery order and a pet owner may get dog food and treats.
A mystery box is like a monthly Christmas gift - but to yourself. It helps subscribers discover samples and new products whose exact nature is a secret until unboxing. In its most successful form, the box combines items of a high perceived value with other curated products that deliver a surprise and leave the subscriber anticipating the next delivery.