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July 14, 2015

Comments

Meryl Neiman

Very interesting article, Richard. I think that Toys R Us would be well served by paying more attention to curated products as you mentioned. While the e-commerce site could, and should, provide customer access to a very broad range of products, the retail stores might benefit from focusing on providing a more enjoyable customer experience. I know many customers who avoid Toys R Us in favor of smaller stores because they find the store difficult to navigate and overwhelming. If they curated selections and presented them in a more digestible fashion (by recommender - American Academy of Pediatrics, parenting experts, educators, noted person, etc.,; by type of play - imaginative, puzzles, outdoor (which I know they already do); and/or by child development outcome - executive functioning, fine motor skills, resilience), they might entice more parents to shop in person at their stores.

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