Laura Ferry is a co-Founder and Chief Marketing Officer for CWIST – “kids’ challenges with a twist.” Laura is also the founder of Good Company, a partnerships and strategy consultancy, widely recognized for establishing award-winning socially responsible joint ventures for national brands, media and nonprofits. The company works with PBS, PBSparents.org, Channel One Network, Discovery Education/OPEI TurfMutt, KaBOOM! and other outstanding organizations.
Kids want things, and parents want meaningful experiences – but parents like me worry that we give in too often. We love our kids, and while we want them to be happy, it doesn’t always feel right to answer every request with a ”yes.” Today’s over-worked, stressed-out moms and dads need support, and they need great tools to make good parenting easier.
Like so many working moms, I have my hands full finding the time and techniques to teach my kids important values like what it means to work for the things they have and how long it really takes to get them. Either I’m telling them I’ll add the toy or gadget they want “to their list” (birthday or holiday), or I just go ahead and buy it out of guilt for not being there enough. But then my child misses out on the thrill of anticipation and the incredible sense of accomplishment that goes with earning something he wants.