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April 17, 2013


Lisa Orman, KidStuff PR

Just don't play this game with your 78-year-old mother-in-law, 16-year-old son, and "adult" husband, brother-in-law and sister-in-law. Just saying. LOL.

Kim Vandenbroucke

HAHA! So true...

Rosemary Thomas

Cards Against Humanity *are* available from other stores than Amazon. Our locally owned, independent Comic Book/Gaming store is carrying the deck. And selling 'em like wild-fire.

Kim Vandenbroucke

You're right Rosemary, they are available elsewhere but the price is higher. As the Cards from Humanity website says, "Sometimes resellers buy copies from us and jack up the price. It sucks, but there's nothing we can do to stop them. We hope you don't buy Cards Against Humanity from a shady reseller - it only helps them buy more of our games and raise the price further." They also state that they "don't offer wholesale pricing for Cards Against Humanity" and their "business strategy is to sell the game directly to consumers."

I talked to a guy on twitter today who uses the $25 Amazon price as the "wholesale price" and he sells them too -- but my point was more that the manufacturer of the cards chose to sell them through Amazon and not to look to other channels for distribution. I'm sorry I didn't make that clear.


Yes, retailers get asked for CAH and wind up buying it, from Amazon, in order to satisfy their own customer demand. If you aren't able to provide what your customers are looking for, they then turn to other channels and might cost you more than just the one sale. Retailers aren't happy about the current situation, but powerless to change it unless CAH makes allowances for them.

In terms of the industry being "too PG", many vulgar games have been out for a while and the majority of them aren't wildly successful for a reason. Its really hard to do vulgarity well. I know of some people that remove specific cards from CAH in order to avoid topics they consider humorless.

A lot of the value in any party game is what the players themselves bring to the table. I've enjoyed Apples to Apples in some crowds, and had really miserable rounds of it in others. Its essentially the PG precursor to CAH. And I'm sure you can have really unfunny games of CAH too, when the group isn't right for it (even if they all like vulgar jokes).

So congrats to CAH on a successful game... but I don't think it signals a shift in the tastes of consumers.

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