As someone who closley follows the play industry, I find tracking apps to
be a bit frustrating for three reasons:
They challenge the notion of perceived value. In other words, is that bag of plastic horses still worth $5.00 if I can get a horse game app for free?
It is difficult to quantify just how many dollars apps take from the other play industries when the choice of getting a free app rather than purchasing a toy does not show up as a monetary gain for apps so much as a revenue loss for video games and traditional toys.
We have no clear idea as to how much time apps take away from other forms of play? We need to know. Why, because the loss of play time to apps, which I suspect is currently far larger than the loss of dollars, could be a harbinger of a future comparable drop in revenue.