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October 18, 2012

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Arnold Maggi

It may be down 30%, the reason being there have been no inovative toys and games produced. It is the same old stuff re-packaged or a "chip" has been inserted in an old product to make it new. The assortments being offered are "boring".
The 30% is going to phones, computors and new game platforms that are exciting although much more expensive !!

James Chillcott

A big part of this is about strategic partnerships with strong Mobile and Web Social Commerce plays which are now leading the charge on brand building. Opportunities with Etsy, Pinterest and especially ShelfLife.net abound, as each is providing specific (and largely free or cost effective) ways of connecting to new fans, collectors and moms. If you aren't working to establish 3rd party social proof for your products you are missing the boat.

mark heyman

Just had this conversation with a small chain here saying their educational games are down 35% over last year so they won't be providing space for them. When you change your focus from a store that traditionally only sells TV advertised mass goods and one decides to change tact; you need to promote it! When McD's decided to offer healthy options on their menu, they told people...You can either buy market awareness or be proactive in the PR arena. Our games sales have increased and in fact our overall bus has increased again about 15%. This year is about the sub $50 xmas though!!!

Parents are more aware that buying the really cheap stuff is a disposable option; they don't go the distance...From our experience, parents more than ever are willing and able to pay more for quality educational content....

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