Elmo and Popeye; measuring the value of licensing

If you ever wondered if there was a way to measure the power of licensing, Cornell University thinks it has stumbled onto something.  According to a piece on Marketplace¸ “Finding Elmo,” researchers placed Elmo stickers on cookies and apples.  They found that a child was two times more likely to choose an apple over a cookie if it had an Elmo sticker on it.  

This of course should not be a new lesson.  Generations of children ate canned spinach because it featured Popeye the Sailor.  Obviously, this is a lesson that Cornell and the vegetable industry needs to relearn. 

I'm Popeye the Sailor Man, 
I'm Popeye the Sailor Man. 
I'm strong to the finich 
Cause I eats me spinach. 
I'm Popeye the Sailor Man. 

Comments

[John]

Spinaschk gives you big muskels just like Popeye!! Arggghh ghgh ghgh ghgh. I still use this with my son and it works.