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October 16, 2012



Two thoughts: Could part of the problem be that regulatory changes have hampered the development of interesting new toys, leading to a drop in demand? A lot of the toys I see look like they were designed to minimize testing costs, not maximize fun. On the other hand, Mattel reports increased profits, driven by American Girl and Monster High - so I am not sure if the 30% decline is real.

Peter Santaw

The statement reflects traditional toys. What impact has Apps and Video Games had on traditional toys?

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