Toy Industry News

The Standard - Latest News

« Video Game Stores Are Starting to Carry More Toys: An Opportunity for Toy Companies? | Main | Retail Conundrum - Looking Up? »

September 17, 2012

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a0133ec87bd6d970b017744ccf320970d

Listed below are links to weblogs that reference Toys R Us; Jerry Storch Stands Up for Big Box Retailing:

Comments

Ermengrabby

Overall, I agree that Toys R Us has some real advantages over some other types of retailers when it comes to competing with Amazon. One is that their core consumer can't use a computer. Of course, their core consumer can't drive, either. But most parents can. Most of those car free urbanites will buy a car when they have kids. (So says ex-car-free-urbanite.)

But although the refurbished TRU stores are an improvement, they haven't gone far enough -- IMHO. I vote for better lighting, wider aisles, a place to sit down, and maybe a coffee shop, before adding more sku's. Last spring I went to Toys R Us (a relatively new, renovated store) and followed customers around at a discreet distance. Almost every customer at some point backed up to try to take in a whole aisle of shelves, only to bump into the other side of the aisle before he or she could comfortably scan the shelves.

Also, I would like to see ways to encourage parents to bring KIDS to Toys R Us. Go into any mall Lego Store, American Girl Store, or Build a Bear workshop and it is full of kids with their parents. But Toys R Us is always full of just parents. Why?

A store whose layout I like better is Michaels. The shelves in the middle of the store are low, allowing the customer to scan the whole store when they come in. I can also see the edges of the store, which I like.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.