I rarely write about individual companies, and when I do, its because I think they are on to something big and new. That's why today, I am asking the question: Have you heard about the New York based company, littleBits?
If not, maybe you better. Why, well for starters, they just received
$3.65 million in funding. In addition, the founder, Ayah Bdeir,
spoke at a Ted Conference, the Museum of Modern Art has purchased their work
and Popular Science gave them a Best of Toy Fair award last year. But most of all because littleBits allows anyone to be an inventor. In short, they inhabit that expanding synapse between what is a toy and what is a tool.
Here is how Rich Brown, writing in CNET, describes the company: “littleBits kits are made up of a series of electronic modules that connect together with magnets, with a color-coding system to guide assembly. Each module performs a different function, providing power, sensing an input, or generating some kind of output (light, motion, etc.). Assemble the kits into circuits, connect the custom 9-volt battery to power it, and you have a rudimentary electronic device.”
Here is how they describe their system” ” Just as LEGOs™ allow you to create complex structures with
They go on to state: “With a growing number of available modules, littleBits aims to move electronics from late stages of the design process to its earliest ones, and from the hands of experts, to those of artists, makers, students and designers.”
Keep your eyes on littleBits and everyone else who plans to inhabit this new space between fun and factory.