The magnets
were deemed dangerous for children even though they were intended for adults. I
found it worrisome that a toy, designed for adult end use, could be
recalled. What would happen if we were to remove all items from the market that
were potentially dangerous for children (medicine, matches, knives and on and
on)?
In order to
learn more, I contacted Tim Szeto a new venture business developer who
specializes in product development, marketing strategy and branding. He’s the
driving force behind the vision and culture of Nano Magnetics Ltd. With over 10-years’ experience in
marketing, he is currently a director of a number of international venture
companies.
Here is my interview
with Tim:
Richard:
The CPSC recently
issued an “Administrative Complaint” forcing 13 manufacturers to recall their
products from the marketplace due to concerns over rare earth magnets. This is pretty rare. Was your company one of the 13 and can you
tell us why the concern on the part of the CPSC?
Tim:
The
“Administrative Complaint” forced 2 of the 15 importers to recall their
products because they did not agree to stop selling in the US
while the CPSC conducted their investigation.
We were part of the 13 companies
that agreed to stop and are working with the CPSC to come up with a
solution.
We haven’t officially announced it yet, but we’ve come up with an updated version of
Nanodots that uses a taste deterrent called AversiveTech. We created it
based on the two main concerns of the CPSC, 1) infants mouthing and 1) teens
using it as piercings. AversiveTech contains a bitter coating that will helps
stop both risk types, while maintaining Nanodots as a constructor tool for
adults.

Richard:
Can you tell us a bit about rare earth magnets
and how they differ from what we remember as kids?
Tim:
Rare
earth magnets are generally stronger than other magnets - in
fact, it’s the strongest permanent magnet material available. They were once rather expensive and not very
common, but today, virtually all the magnets
found in devices, clothing, accessories and toys are rare earth.
Magnets were a big part of my childhood. It’s the only natural invisible force that we
can manipulate. It was a lot like
playing with magic, and still is! My
favorite magnets were the round, cylinder fridge that you can find on the back
of common fridge magnets. I would take
them everywhere; they were incredibly fascinating and fun!
Sadly, the
CPSC is proposing new rules that would ban almost all magnets, even the ones we
grew up with. The only ones allowed
would be the flexible, thin fridge magnets (the ones that are barely magnetic
at all) and magnets that are larger than 2.5 inches in diameter - something
about the size of a golf ball. I don’t
know about you, but I’ve never come across any magnets that large. If you look
up large magnets online, you’ll discover a myriad of articles about how people
had their hands pulverized from large magnets colliding accidentally. I can’t see how those would be any safer!
Richard:
There are many
products that can be dangerous in the hands of unsupervised children: Hot Dogs are