What I found intriguing about the LeapPad Explorer when it came out was that it really wasn’t competing with other toys. It was, in fact, taking on the Apple iPad, Motorola Xoom, Samsung Galaxy and a multitude of similar products. LeapFrog had, by their act of developing the LeapPad Explorer, entered the broader tablet market with a product that was priced at $99.
They were in essence competing for that parent who was letting their child play with their expensive iPad and worrying about it. I thought it was a brilliant stroke and still do. As Gerrick Johnson, toy industry analysis for BMO Capital Markets put in his latest report on LeapFrog: “The LeapPad Learning Tablet continues to be in strong demand. It is rare for us to see a hot product from the holiday season continue to sell out at retail in January, February, and March. But based on our observations, we think this is exactly what is happening with the LeapPad.”
It appears, however, that others are getting into the act. At least that was my takeaway from a New