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Dallas Fall Toy Preview
October 3-5, 2017
Dallas, Texas

Brand Licensing Europe
October 10-12, 2017
London, UK

China Toy Expo
October 18-20, 2017
Shanghai

Chicago Toy & Game Week
November 16-19, 2017
Chicago, Illinois

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January 8-11, 2018
Hong Kong

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January 31 - Feb 4, 2017, 2018
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February 17-20, 2018
New York City, New York

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Las Vegas, Nevada

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Reno, Nevada

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Tokyo, Japan

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June 12-14, 2018
Los Angeles, California

« Selling Toys in the Ukraine; Yes, I Said the Ukraine | Main | Exclusive Neil Friedman Interview; March 27 in Global Toy News »

March 21, 2012

Comments

David Topham


The economy will recover, but it will be through innovation and adaptation. If banks don't lend they will be replaced by crowd sourcing and private capital. American companies will rediscover branding as a stategy by focussing on quality of consumer experience and tangible differences that distinguish them from the competition rather than commodity price strategy and empty name recognition branding. Ask any kid if a licenced video game (movie tie-in) is going to be any good and they will tell you they are no good because they rely on the name recognition and fail to deliver. It's an overplayed strategy. I have recently worked in an IT capacity for Apple and Restoration Hardware. Thay are filling stores with customers that want great customer service and innovative products and are willing to pay a premium price. If you have ever had a garage sale you know that you can price low and people offer less. This is not a winning strategy.

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