Operating a successful Midwestern public relations company that competes head-to-head with some of the leading big city firms might seem overwhelming; that is, if you don't know Lisa Orman.
The energetic and truly devoted president and founder of Madison, Wis.-based KidStuff Public Relations is a spin doctor extraordinaire using big city smarts to support her growing portfolio of 23 clients, some first-time manufacturers.
"Obviously, if a New York- or LA-based client wants a local agency that they can see face-to-face often, then I won’t compete for that. But for clients who are comfortable that we live and work in a virtual world, and have team members scattered around the country and globe, who are looking for rates at half to a third or less than big city agencies charge, we are a great fit. We have been hired often because a client is in the Midwest themselves, or have been in their past, and they prefer the Midwestern work and cultural ethic. They also like that we are in the central time zone, readily available to other time zones," said Orman.
Speaking of time, Orman spends nearly 97% of hers at her desk reading through nearly 250 viable emails daily, scouring toy industry and professional trades to keep up with the latest trends, and most importantly, crafting strategies that will create a sense of urgency among journalists, retailers, and ultimately consumers, to seek out and purchase her clients' products.