Vvv
Newdirectoryad
Gtn-advert

Toy Industry News

The Standard - Latest News

« Secrets to Surviving Toy Fair | Main | Small Town Girl With Big City Smarts »

February 12, 2012

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a0133ec87bd6d970b0168e72bdf9a970c

Listed below are links to weblogs that reference Keys to Successful Toy Packaging:

Comments

Hohn charles

I'm more that a bit surprised you selected this item as an example of good packaging. With the world's largest retailer demanding more efficient packing (and refusing to carry this very product citing packaging as one of the issues) it is becoming more and more necessary to look for new ways to be more effective with less wated space. The package you use as an example is nearly 50% empty space, wasting resources and taking shelf space retailers don't want to give up. You might want to look at McFarlanes Walking Dead packaging for WM to see where the industry is headed, like it or not.

Jill Chase

This was meant to be a blog about successful graphics for toy packaging and from that point of view this package is successful. When you design a package many factors come into play that aren't apparent when you see it out of context. For instance this is one of 6 toys in the SKU that had to fit into the same size blister and you have to design to the largest toy, which in this case was more than twice as big. I'm very aware of the waste in our industry and recently we were deemed even worse than the cosmetic industry, which is shocking. We are always working with clients to come to the least wasteful solutions. BTW, no retailer refused this line based on the packaging.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

200x400_toy_en(2)
USA-Globaltoynews-200x400_WEB
200x400
Astra2015
Learnmore
How to interpret the Credit Collective numbers

Alerts: + indicates a climate of increasing financial uncertainty. + is bad. - is good

Sales Leads: An + indicates new retailers joining the industry. + is good. - is neutral.

References: + indicates a period of increased ordering from retailers. + is good. - is bad

To see how you can get connected to over 300 of your peers click here: CreditCollectiveDemo
Steve-sidebar
Want to view posts by our guest bloggers? Click the Archives tab at the top of the page and search for your favorite guest blogger to view all of their posts together.
Carrie-sidebar
Nicolas-sidebar
Tara-sidebar