Verticalad-gte-sept2016
160x600directory-ad-2017
Gtn-ad2015
Subscribe-button
The_bugg_report
Bloomad
Gg
Resources


Dallas Fall Toy Preview
October 3-5, 2017
Dallas, Texas

Brand Licensing Europe
October 10-12, 2017
London, UK

China Toy Expo
October 18-20, 2017
Shanghai

Chicago Toy & Game Week
November 16-19, 2017
Chicago, Illinois

HKTDC Hong Kong Toys & Games Fair
January 8-11, 2018
Hong Kong

Spielwarenmesse Nürnberg: International Toy Fair
January 31 - Feb 4, 2017, 2018
Nuremberg

TIA | Toy Fair New York
February 17-20, 2018
New York City, New York

ToyFest West
March 11-13, 2018
Las Vegas, Nevada

GAMA Trade Show
March 12-16, 2018
Reno, Nevada

Japan Licensing Expo
April 25-27, 2018
Tokyo, Japan

PlayCon 2018
May 8-9, 2018
San Francisco, California

ASTRA's Marketplace & Academy
June 10-13, 2018
Las Vegas, Nevada

E3 Expo
June 12-14, 2018
Los Angeles, California

« The 2011 TAGIE Award Winners | Main | Sell Sell Sell! Why You Shouldn't Overlook the Little Guy »

November 28, 2011

Comments

Lori Crossley

While I agree that more gender neutral advertising is an important move I always think it's necessary to be careful not to lay an adult's perspective over children's as it will provide false data for marketing and advertising. If we're discussing simple gender equality, we can simply review the layouts and count the appearance of boys and girls. If we're measuring how to best entice children to become interested in a particular toy, I think the question to ask is: do the more subliminal messages being depicted effect the way children respond to visual advertising or is visual advertising constructed the way it is because of the positive response by the intended audience.

Suzanne Player

Excellent post! I hadn't looked at the toy catalogues that closely, although I am always screening children's books for sexism.
There is no reason why girls can't be shown playing with cars, blocks, and construction sets. The cars don't have to be pink either. This is a problem that is easily taken care of by Walmart, Toys R Us, and other retailers. It doesn't take any money or additional time either. Is there any way to get Walmart's attention directly on this?

Peter

There's your answer ... 20th century glasses indeed! Great article and critique!

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)

FallToy-GlobalToy.BNR-200x400-2.029517
Portfolio-ad
Hedgehog-ad-new
GlobalToyNews_200x400_101315_FINAL
Dibzy-200
Gtn-animatedtrademark
Learnmore
Bluebot-ad-globaltoy
Sidebar-social
Pin
Tw
Fb
Steve-sidebar