Vvv
Gtn-advert

Toy Industry News

The Standard - Latest News

« The 2011 TAGIE Award Winners | Main | Sell Sell Sell! Why You Shouldn't Overlook the Little Guy »

November 28, 2011

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a0133ec87bd6d970b015393b455a0970b

Listed below are links to weblogs that reference The Wal-Mart toy catalog; a gender critique:

Comments

Lori Crossley

While I agree that more gender neutral advertising is an important move I always think it's necessary to be careful not to lay an adult's perspective over children's as it will provide false data for marketing and advertising. If we're discussing simple gender equality, we can simply review the layouts and count the appearance of boys and girls. If we're measuring how to best entice children to become interested in a particular toy, I think the question to ask is: do the more subliminal messages being depicted effect the way children respond to visual advertising or is visual advertising constructed the way it is because of the positive response by the intended audience.

Suzanne Player

Excellent post! I hadn't looked at the toy catalogues that closely, although I am always screening children's books for sexism.
There is no reason why girls can't be shown playing with cars, blocks, and construction sets. The cars don't have to be pink either. This is a problem that is easily taken care of by Walmart, Toys R Us, and other retailers. It doesn't take any money or additional time either. Is there any way to get Walmart's attention directly on this?

Peter

There's your answer ... 20th century glasses indeed! Great article and critique!

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Learnmore
USA-Globaltoynews-200x400_WEB
How to interpret the Credit Collective numbers

Alerts: + indicates a climate of increasing financial uncertainty. + is bad. - is good

Sales Leads: An + indicates new retailers joining the industry. + is good. - is neutral.

References: + indicates a period of increased ordering from retailers. + is good. - is bad

To see how you can get connected to over 300 of your peers click here: CreditCollectiveDemo
Steve-sidebar
Want to view posts by our guest bloggers? Click the Archives tab at the top of the page and search for your favorite guest blogger to view all of their posts together.
Nicolas-sidebar
Tara-sidebar