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« Prediction Results - Games in the Harris 2011 Purchase Intent Poll | Main | The Sears Wishbook; a gender critique »

November 20, 2011


Al Bishop

Hi Richard, I really enjoy your articles. I agree that the industry as a whole needs to look at how we define gender roles and play. Keep up the good work.


Great point and critique-it is amazing to see how early we define rolls for kids. I think in some ways, board games can help to pull kids out of the defined rolls as it is harder to determine if hit games are for girls or boys. If not associated with a clear gendered licensing agreement, board games have the potential to transcend in ways that toys struggle.

Nancy Balter

It's interesting that you counted up the number of pages depicting only boys versus only girls to get a sense of why the catalog seemed so boy oriented.

I do think that when retailers want to be gender neutral, they decide to go with a boy. Or, when they want to make a product gender neutral, what they're really doing is making sure it appeals to boys.
But how is that gender neutral?

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