In my last posting, "Wal-Mart, Amazon and the Price of Bananas," I wrote about Amazon, Wal-Mart and how they compare. In that posting I noted that though Wal-Mart has a big lead in revenue ($408 billion for Wal-Mart compared to $34 billion for Amazon), it’s weekly customer counts are not commensurate with its volume figures (200 million consumers visit Wal-Mart every week compared to 137 million for Amazon). Both amusing and portentous was the fact that Amazon’s number one selling item in 2010 was the Kindle while Wal-Mart’s was the banana.
But who is shopping at each retailer? Are they going after the same consumer? According to a BNET article, “Demographic Differences Are Key in Amazon-Wal-Mart Online Battle” the breakout may not be what you think. Here is what the article has to say: