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June 27, 2011


Larry Jones

Glad to read good things about a "great" toy family. I remember when I first met Merril Hassenfeld (founder) and then his two sons, Steve and Alan in a meeting with Don Levine. He and his family have always been a leading edge force for driving the toy industry with class and honor. For this I am grateful to be part of this wonderful industry. Thanks Alan.

Margaret Winchester

Nice article Margaret

Ed Kaplan

I have had the honor to know and work with the Hassenfelds and those who worked for them.
Their ethics and caring has set the highest standards in our industry!
They certainly earned their success and recognition.
With appreciation,

Ed Kaplan
Knickerbocker,Amtoy and Ed Kaplan Assoc.

Bob Goldstein

Ihad the good fortune to have known and worked with both Alan And Steven. Had some interesting times at previews but the way they and their company handled business was always with class. Those meetings, over the years, are some of my fondest memories of being part of the Toy Industry.It was an honor to know and work with them.

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