One of my favorite naming stories starts with a physicist’s discovery of a “gravitationally completely collapsed object” and, frankly, no one cared. It doesn’t sound interesting, it doesn’t sound fun, actually it sounds like something only the scientists in his field are going to geek out about. However, months later he change the name to “black hole” and public interest exploded and the term has made it’s way into mainstream vocabulary. Naming is important. A product’s name should generate excitement, deliver a message and seduce the consumer into buying.
Unfortunately, naming is not easy. There are far too many pitfalls and obstacles in the naming process waiting to take down a good product. Yet, there are some key components that will assist you in picking a good name once you’ve generated lots of ideas to choose from.
1. The name should sound fun. (duh!) Presumably, you are trying to sell a fun toy or game – and if you aren’t well, even a great name won’t save you. Some good examples are: Hide and Eeek, Elefun, and Stomple.
2. The name should be easy to say. Some of my favorite fun-to-say game names include: Chicken Cha Cha Cha, Sumo Ham Slam, Duck Duck Bruce, Rat-a-Tat Cat, and Gnip Gnop. Every one of these rolls off the tongue easily and produces a smile as it exits.