USA_160x440px
Verticalad-gte-sept2016
160x600directory-ad-2017
Gtn-ad2015
Subscribe-button
The_bugg_report
Bloomad
Gg
Resources


China Toy Expo
October 18-20, 2017
Shanghai

Chicago Toy & Game Week
November 16-19, 2017
Chicago, Illinois

HKTDC Hong Kong Toys & Games Fair
January 8-11, 2018
Hong Kong

Spielwarenmesse Nürnberg: International Toy Fair
January 31 - Feb 4, 2017, 2018
Nuremberg

TIA | Toy Fair New York
February 17-20, 2018
New York City, New York

ToyFest West
March 11-13, 2018
Las Vegas, Nevada

GAMA Trade Show
March 12-16, 2018
Reno, Nevada

Japan Licensing Expo
April 25-27, 2018
Tokyo, Japan

PlayCon 2018
May 8-9, 2018
San Francisco, California

ASTRA's Marketplace & Academy
June 10-13, 2018
Las Vegas, Nevada

E3 Expo
June 12-14, 2018
Los Angeles, California

« Game Play Offers Teens Experimental Learning | Main | Sir Torquil Norman – an Inspiration »

April 11, 2011

Comments

Peter Gasca

YouTube actually encourages the artistic and creative aspect of advertising, because now people tune in to specifically see your videos. I think it's going to open an entire new aspect of marketing that was previously unobtainable by smaller companies. Now, you don't need mega dollars to advertise, just a creative concept, a decent camera and the insight on how take your video viral. Marketing and advertising will be changed for sure.

Imtiaz Jamil

Hi Richard, Thanks for the article. We've found it extremely hard to break into the 'normal' channels of the toy industry because our products fall into sports and toys (original soccer/football training aids for ages 3+). We use youtube as a platform to show what the product does, product features, benefits, testimonials and so forth to great success. One of our videos has had over 90,000 hits - as a small business we couldn't possibly reach that many targeted viewers across any other medium. If you're not using youtube or the other video sites then do it, it's a great way to get your brand and message infront of potential customers. We even got a Latin American distributor interested through it!

Nicholas Cravotta

At BlueMatter Games, we're finding the video route more challenging than this. As game designers, we count on the manufacturers who license our designs to promote the games. However, many of the smaller companies don't have a lot of experience with video. The result is often a low-budget, one-take production with a couple of talking heads describing (rather than showing) game play and experience with the potential for outright errors. We're choosing to take on producing our own videos. However, the economics and time commitments of this decision, especially if we want to produce a high-quality video, do not make it a slam-dunk by any means.

WhirledPeasGame

Another Great Article Richard!
At Peas-Corp, we view YouTube as a very valuable resource for our start-up company. As a small game publisher, The Challenge is finding/creating that much desired viral video that can help us get social and create poistive "buzz" Here is our page for kicks!: http://www.youtube.com/user/ThePeaKing#p/a/u/2/Mx1tZoMuHdM

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)

TF18-BNR-200X400._GTN.036117
Portfolio-ad
Hedgehog-ad-new
GlobalToyNews_200x400_101315_FINAL
Dibzy-200
Gtn-animatedtrademark
Learnmore
Bluebot-ad-globaltoy
Sidebar-social
Pin
Tw
Fb
Steve-sidebar