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« Game Play Offers Teens Experimental Learning | Main | Sir Torquil Norman – an Inspiration »

April 11, 2011


Peter Gasca

YouTube actually encourages the artistic and creative aspect of advertising, because now people tune in to specifically see your videos. I think it's going to open an entire new aspect of marketing that was previously unobtainable by smaller companies. Now, you don't need mega dollars to advertise, just a creative concept, a decent camera and the insight on how take your video viral. Marketing and advertising will be changed for sure.

Imtiaz Jamil

Hi Richard, Thanks for the article. We've found it extremely hard to break into the 'normal' channels of the toy industry because our products fall into sports and toys (original soccer/football training aids for ages 3+). We use youtube as a platform to show what the product does, product features, benefits, testimonials and so forth to great success. One of our videos has had over 90,000 hits - as a small business we couldn't possibly reach that many targeted viewers across any other medium. If you're not using youtube or the other video sites then do it, it's a great way to get your brand and message infront of potential customers. We even got a Latin American distributor interested through it!

Nicholas Cravotta

At BlueMatter Games, we're finding the video route more challenging than this. As game designers, we count on the manufacturers who license our designs to promote the games. However, many of the smaller companies don't have a lot of experience with video. The result is often a low-budget, one-take production with a couple of talking heads describing (rather than showing) game play and experience with the potential for outright errors. We're choosing to take on producing our own videos. However, the economics and time commitments of this decision, especially if we want to produce a high-quality video, do not make it a slam-dunk by any means.


Another Great Article Richard!
At Peas-Corp, we view YouTube as a very valuable resource for our start-up company. As a small game publisher, The Challenge is finding/creating that much desired viral video that can help us get social and create poistive "buzz" Here is our page for kicks!:

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