PlayCon_Global-Toy-News-Banner-160x440_v2.030418.Final as of 020718.

GAMA Trade Show
March 12-16, 2018
Reno, Nevada

Japan Licensing Expo
April 25-27, 2018
Tokyo, Japan

PlayCon 2018
May 8-9, 2018
San Francisco, California

ASTRA's Marketplace & Academy
June 10-13, 2018
Las Vegas, Nevada

E3 Expo
June 12-14, 2018
Los Angeles, California

« The Toys, They are A-Changin' - Alarming Trends in the Toy Industry | Main | Japanese Toy Store Video; Antique robots and other toys you’ve never seen »

September 16, 2010


Peggy Brown

Hip Hip Hoooorrrraaaaay!


more important that CHARACTER was NARRATIVE PLAY... The issue of making new narratives or adventures was what became under question when it seemed all brands had their own cartoon or movie series...

being the SIX MILLION DOLLAR MAN is one thing.... endlessly reapeating his battle with bigfoot only is another in a kids developing mind:)

and now interactive and virtual branded play must be looked at closer.. especially as gamez are a new age political money grab in schools.... just as video was 20 years ago..

privatization or more accurately the monetization on out kids growth...

see current NYTimes magazine article and Obamas call for video game making for kids...

will this help create a generation of media literates or just help them learn how to maximize every media penny made off others?

the toy world is already a decade late... but they knew this as the game sections at toy r us kept growing over the last decade plus.

then again most of the aisles are looking like last years movie theatres more and more...;) with every minor character ready to be collected? or played with?

Diane Wooldridge

I wouldn't say that licensed characters necessarily stifle a child's play. Kids may start out playing with the toy using the "prescribed script", but soon go off on a new adventure of their own.

However, I do think it is a shame that there is so much emphasis on licensed characters. It seems that the toy industry relies on these characters far too much. There are a lot of fun, creative toys on the market that don't get nearly enough retail shelf space because they are crowded out by licensed items.

Stephanie Lutz Paulauskas

We are working to create a toy that will be an imagination station of sorts. A business stand and interactive book that will foster creativity and allow kids to try all of their big ideas.

Thanks for the blog. Very interesting!

licensed security guard

Many licensed toys provide kids with opportunities to develop social skills, discover artistic talents, and grow through educational play. Still, might there be a need for children to have more individual expression, creativity, and personality development through their play?

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)